FMCG

Fast-moving consumer goods seen from the inside: where shelf space is rented, not owned, and the distance between strategy and store execution is where most brands quietly lose. Essays grounded in 25 years of FMCG reality, not theory.
28
Jan
A machine built for momentum, paused mid-trajectory. One acid-yellow ball, caught between bumpers, waiting for the next force to make the system move

Incentives: the silent architect of strategy sabotage

If you want to align incentives with strategy, start here: strategy rarely fails in the slide deck. It fails in the reward system.
9 min read
21
Jan
Vintage black rotary telephone on a worn surface, with a bright yellow dial in focus against a blurred industrial background

Decision latency: the hidden tax on strategy execution

Most strategies don't die because they're flawed. They die because decisions arrive too late or never get revisited when the premises collapse. I've lived that silence. I know what it costs. Decision latency doesn't look like dysfunction. It looks like prudence. Until the market decides for you.
9 min read
22
Dec
Top-down macro photograph of overlapping weathered documents and technical blueprints in black and white, with a single acid yellow diagonal line highlighting the layered paper texture.

Your plan is lying to you (and you already know it)

Your annual strategy deck says you're aligned. Your quarterly reviews say you're making progress. Your team nods in meetings. So why does every real decision still end up on your desk? Because what you're calling strategy is actually a well-formatted lie that everyone has agreed not to question.
7 min read