Your organisation doesn't have a say-do gap. You do.
The say-do gap isn't some random glitch. There are reasons for it: three, to be precise. And the most dangerous one doesn't even look like a problem.
Your company runs on an operating system you never designed
Most companies have values on the wall. Very few have values in the operating system. After twenty-five years of watching the gap between the two, I think I know where it breaks. Spoiler: it's not where the consultants are looking.
Purpose isn't marketing. It's what you're willing to bleed for
Most brands treat purpose as communication. The ones that work treat it as cost. I've seen what it takes to close that gap. Purpose isn't marketing. It's strategy. And strategy requires sacrifice at every level, not just at the top.
